Da Fashionista.com

The Scene
Up by 5:30 this morning. In San Fran by 8:30 am. Though extremely bleary eyed, I still managed to spy this glorious sight. Right across the street from my hotel!!! I'm home, I thought ;)



Work all day. Booth set up - not brain surgery. Everything goes smoothly. Bodes well for the rest of the tradeshow. I am da bomba.

When I'm done for the day, head straight for - you guessed it - Forever 21. It's ginormous with TWO sets of escalators that look like they reach up to heaven. Unfortunately most of the stock is not heavenly. Loads of crapola.



I buy exactly one multi-chain necklace, two sleeveless wrap sweaters (black and gray) and a BONKERS black jersey harem pant jumper - none of which I've seen in L.A. and all of which are very Erin Wasson does Alex Wang. Who am I?

Then I go exploring around Union Square. I peep the SF Chronicle where I imagine I'd have interned if I'd gone to Berkeley as planned for j-school. Being in Nor Cal always makes me nostalgic for what could have been if I'd been a Golden Bear. Sigh.







Then I discover store after amazing store. Neiman's, Nordstrom, Barney's



Louis Vuitton, Anthropologie, H&M






Even a Goyard store!! All within a four block radius. I've died and gone to heaven. Spend an hour just roaming, window shopping, taking mental notes.



Head back to the hotel, send some work emails and then meet up with Scotty 2 Hotty and his two hottie coworkers for dinner. He's in town packing up the last of his things before moving back to L.A. So excited to have him back soon.

Great first day of the trip!



The Outfit
Forever 21 dress and sweater

The Accessories
Zara belt
Forever 21 necklace
Marc Jacobs pumps
Louis Vuitton Damier tote
Fashion District spike bracelet
Fendi watch

The Grade
B




The Commentary
Wore the F21 little black dress and gray sweater with London Sole flats on the plane. Comfy for travel. This sweater inevitably gets lots of looks/comments. Today is no exception. It's the perfect lightweight knit for Cali. I think it looks like alot of chic shopbop sweaters that cost five times what I paid for mine.





Added the heels and belt for dinner. LOVE this belt! My mom got it for me this weekend. $30.





Belting this dress wasn't the best idea. The pleating bunches a bit with the cinching. But the sweater did a good job of hiding some of the awkwardness.








Also wore the F21 necklace that I bought today. Adore the tough chic of it.

Very Givenchy. For just $6.









Here are some of my delish LBD inspirations for fall - work, casual and evening






























































p.s. Guess what I found at Neiman's today. Sold out everywhere in the US, my ass ;)